Our Services
So, what do we actually do for our clients, all day, every day? A whole load of stuff, all around people…
What We Do
How does our work help our clients craft, execute, and propel their Opinion Leader & Stakeholder strategy?
KOL Identification & Mapping
It’s all about people. That’s why even the largest pool of data in the world can’t fully capture the subjective nuances of KOLs, their networks, their influences, or their mindset. Our KOL Identification & Mapping gives you a comprehensive and contextual view of the KOL landscape that no one else can offer. You’ll see things in a completely new light – that we promise you.
Emerging Expert/Rising Star Identification & Mapping
Your ‘people pipeline’ should continually flow and always be in sync with the changing nature of your therapy area. Plus, not every innovator has ‘visibility’ – think hidden pioneers who may not have published much, but that KOLs respect. These are the experts of tomorrow that should be on your radar today. Working with “the same faces, the same people, the same ten people” just doesn’t cut it.
Digital OL (DOL) Identification & Mapping
From global online clinical superstars to passionate micro-influencers, from the medics who are supercharging the healthcare app revolution to HCPs creating vibrant digital communities – the digital opinion leader world is wide and deep. Our role is to find the most important digital KOLs relevant to your specific strategic or tactical need.
Catalysts Of Change Identification & Mapping
Who actually has the greatest impact on driving front-line HCP behaviour? Your national KOLs have an important role to play, but are they ones that HCPs regularly turn to for guidance or advice? Not really. Instead, the people they do look to, the crucial group of community KOLs with the power to drive front-line change, we call them the “Catalysts of Change”.
KOL Validation
Do you know the top KOLs? Of course you do! You engage with them on a regular basis, and they are well-known to everyone. So, when it comes to top KOLs, our clients want something different: regular objective validation and the next level of insights to help them decide who should stay on the list, who should go, and who new should join.
Influence Mapping
Whose voices do HCPs truly value? Influence comes in many forms, and ‘high publication activity’ doesn’t always equate to actual influence or impact. The importance, relevance, and influence of a voice is always ultimately determined by the perception of their audience.
Speak to us about how we can help you identify and map the people who can impact the success of your brand
Our Previous Incarnation
Part of the VML Family
Our Parent Company