Our Services
So, what do we actually do for our clients, all day, every day? A whole load of stuff, all around people…
What We Do
How does our work help our clients craft, execute, and propel their Opinion Leader & Stakeholder strategy?
KOL Identification & Mapping
It’s all about people. That’s why even the largest pool of data in the world can’t fully capture the subjective nature of the KOL universe, including individual networks, influences or mindset. Our KOL Identification & Mapping services give you a comprehensive and contextual view of the KOL landscape that no one else can offer!
Emerging Expert/Rising Star Identification & Mapping
Your ‘people pipeline’ should continually flow and always be in sync with the changing nature of your therapy area. Working with “the same faces, the same ten people” just doesn’t cut it.
Digital Opinion Leader (DOL) Identification & Mapping
From global online clinical superstars to passionate micro-influencers, from medics who are supercharging the healthcare app revolution to HCPs creating vibrant digital communities – our role is to find the most important digital KOLs relevant to your specific strategic or tactical needs.
Catalyst Of Change Identification & Mapping
Who has the greatest impact on driving front-line HCP behaviour? Your national KOLs have an important role to play, but do HCPs really turn to them for advice and guidance? Not quite. Instead, they look to what we call ‘Catalysts of Change’ – a crucial group of community KOLs with the power to drive front-line change.
KOL Validation
Do you know the top KOLs? Of course you do! You engage with them on a regular basis, and they are well-known to everyone. So, when it comes to top KOLs, our clients want something different – objective validation and next level insights to help them decide who should stay, who should go, and who should be added to their list.
Influence Mapping
Whose voices do HCPs truly value? Influence comes in many forms and ‘high publication activity’ doesn’t always equate to actual influence. The importance, relevance and impact of a voice is always ultimately determined by the perception of their audience.
Speak to us about how we can help you identify and map the people who can impact the success of your brand
Our Previous Incarnation
Part of the VML Family
Our Parent Company