KOL Mapping for Pharma & Biotech Teams

People matter in every pharmaceutical and biotech strategy, but not all voices are equal in their impact. Through specialist KOL mapping, VML Health helps you understand who truly shapes your ecosystem and how influence flows across experts, institutions and channels.

KOL Mapping

Influential HCPs
Rising Stars
Digital KOLs
Emerging Experts
Community KOLs
Nurse Practitioners
Physician Assistants
TikTok Medics
and everyone in between

KOL mapping that reveals the networks, not just the names.

 

Our KOL Mapping Services

Our services focus on KOL mapping for pharma, biotech and life sciences teams that need more than a static list of experts. We combine data, experience and network analytics to map the relationships between KOLs, rising voices and wider stakeholders across your therapy areas.

 

Our KOL Mapping Research and Methods

Behind every KOL map we deliver is a rigorous research framework. We integrate publications, clinical trials, congress activity, digital signals and field insights to build a multidimensional picture of influence. Our KOL mapping methodology is transparent, repeatable and designed for medical, commercial and insights teams.

 

The Value of KOL Mapping with VML Health

Over 15 years of work across multiple therapy areas, geographies and product stages have shaped how we approach KOL mapping. Our teams have mapped every type of KOL and stakeholder, from global thought leaders to emerging digital voices, always focused on practical decisions and measurable value.

 

Our KOL Mapping Work

Ultimately, KOL mapping is only valuable if it changes what your teams do. Our work is built around the questions our clients need to answer and the decisions they must make, from advisory board design to country prioritisation and omnichannel expert engagement.

 

Talk to Us About KOL Mapping

Whether you are planning a launch, rethinking an established brand or exploring a new therapy area, KOL mapping can give your teams a clearer view of the ecosystem they operate in. Speak to us about how we can design a KOL mapping approach that fits your specific objectives and ways of working.

 

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