KOL Identification
& Mapping
KOL Identification and KOL Mapping are terms often used interchangeably but they really shouldn’t be. They are two distinct components that each have a role to play in helping you understand who best to engage with. And ensuring you have insights on the right people at the right time in your strategy is what we do best!
KOL Identification is the first step in building a successful engagement strategy. It involves unearthing individuals with the relevant level of expertise and influence in your field. If you don’t already have these people identified, this is where we’ll start.
If you already have a list of KOLs at the ready, or access to a database, great! Now its time for the most interesting part – to make your list truly unique and tailored exclusively to you, your brand, your strategy and your long and short-term business goals.
Our KOL Mapping service reveals connections, collaborations, networks, and unique insights that exist within your community of experts, giving you a complete contextual picture of the KOL landscape. It identifies expert tiers, reveals scientific hubs, develops understanding of new markets, and a whole host of other things you never even thought to ask for!
Methodologies
Medical fields, therapy areas, and KOLs themselves are all fluid, and our approach to KOL Identification and Mapping is equally so. Your needs are unique and so are our solutions. That’s a belief we started with, and we’ve grown our methodologies over the years to tackle new challenges in exciting new ways.
There are, however, four key tenets that broadly make up our approach:
Direct HCP engagement
Direct engagement with KOLs, HCPs, Stakeholders, and everyone else who is relevant to your need.
Contextual investigation
Focused, in-depth research around specific components of the KOL and Stakeholder landscape.
Quantitative research
Targeted, data-driven research of specific, strategically focused channels to validate qualitative insights and prove or disprove specific hypothesis.
Integrative analytics
Large scale data sharing, including interviews with your internal experts to gather insights from your relevant teams and bring your research data to life
Though we always use these four tenets as the basis of our projects, we’ll create an individual solution tailored to your KOL Identification and Mapping needs. This will ensure that the results are truly reflective of both your strategy and needs, providing the most value possible to you and your brand.
Outputs
We’ll provide you with everything you need to know about your KOLs and the surrounding landscape, and we always tailor our results delivery to your needs – after all, the results of the research are yours!
Common Asks
Our clients have varying requirements for their KOL Identification and Mapping needs, and we’re expertly placed to meet them all. Below are some of the more typical asks:
“I need 100 other KOLs just like this one.”
“I need all the top KOLs in my Therapy Area.”
“We have a new suite of scientific engagements starting soon, who is best placed to lead each activity?”
“I know the KOLs in my country well, but I need a more global picture.”
“We’re familiar with our global KOLs, who are the experts making an impact nationally or locally?”
“We need specific types of KOLs in our strategic markets quickly as our drug gets approved.”
“I’m entering a new therapy area and I know nothing about the KOLs or landscape.”
“I need 100 other KOLs just like this one.”
“I need all the top KOLs in my Therapy Area.”
“We have a new suite of scientific engagements starting soon, who is best placed to lead each activity?”
“I know the KOLs in my country well, but I need a more global picture.”
“We’re familiar with our global KOLs, who are the experts making an impact nationally or locally?”
“We need specific types of KOLs in our strategic markets quickly as our drug gets approved.”
“I’m entering a new therapy area and I know nothing about the KOLs or landscape.”
Whatever your specific KOL need, situation, or challenge is, we can help you address it!
Speak to us about how we can help you identify and map the people who can impact the success of your brand
Our Previous Incarnation
Part of the VML Family
Our Parent Company