Emerging Expert / Rising Star
Identification and Mapping
Emerging experts and rising stars are the future of every therapy area. They come in many different forms – those early on in their career who have the potential to become important leaders in the next 15 to 20 years; those in mid-career who regularly publish and make significant contributions to the field etc.
Your definition of an emerging expert is individual to you, and depending on your needs, it may even be a mix of the above. One thing is for sure, though – when it comes to defining this group of HCPs, one size does NOT fit all.
Knowing who your emerging experts are and building strong relationships with them is an absolute necessity to your strategy and products, and their long-term success.
Methodologies
We go beyond the traditional research methods to give you insightful, robust, and actionable data on emerging experts / rising stars. Whether you’re starting from scratch and need your emerging experts identified, or whether you want an existing list validated, we can help!
Our approach to rising star identification and mapping offers the most accurate way of predicting a HCP’s future success. Quantitative and bibliometric research simply cannot give you a full picture of the emerging expert landscape. The only way to truly gauge someone’s potential is to speak to the leaders they will one day replace and find out if they believe they can one day fill their shoes.
Outputs
We’ll provide you with detailed information on how emerging experts are viewed, what their key strengths are, and how they impress current KOLs. Informative presentations from our expert qualitative and scientific research teams will help you make sense of the story, providing you with the insights and information required to ensure your strategy benefits from the results.
We can also customise results delivery in a way that suits your needs, because as we always say – your strategy is unique, as is the research we conduct for you, so why shouldn’t the delivery be unique to you too?
Common Asks
Our clients have varying requirements for their emerging expert / rising star Identification and Mapping needs, and we’re expertly placed to meet them all. Below are some of the more typical asks:
“We need a comprehensive list of 50 emerging experts to keep our eye on over the next couple of years.”
“We’ve been engaging with out current KOLs for too long, we need to freshen up our engagement.”
“I need people with a fresh perspective, people who won’t just follow the status quo.”
“I need to know who I’ll be engaging in 7 years time”
“I’m worried there will be a void once the top KOLs have retired, who will replace them”
“There seems to be no younger HCPs in my roster, how can I find them?”
“Interest in my therapy area appears low, how do I find the rare rising stars?”
Our clients have varying requirements for their emerging expert / rising star Identification and Mapping needs, and we’re expertly placed to meet them all. Below are some of the more typical asks:
“We’ve been engaging with out current KOLs for too long, we need to freshen up our engagement.”
“I need people with a fresh perspective, people who won’t just follow the status quo.”
“I need to know who I’ll be engaging in 7 years time”
“I’m worried there will be a void once the top KOLs have retired, who will replace them”
“There seems to be no younger HCPs in my roster, how can I find them?”
“Interest in my therapy area appears low, how do I find the rare rising stars?”
Speak to us about how we can help you identify and map the people who can impact the success of your brand
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