Digital Opinion Leader (DOL)
Identification and Mapping
We can all agree that the digital era is well and truly upon us, and it has become a crucial component of medical strategies and engagement plans. When we conduct DOL research, we look at a range of data-led metrics to give you the most comprehensive picture of your digital expert landscape. DOLs are not just a buzzword anymore – they are crucial to your messaging. For a successful medical strategy, they must be treated in the same was as any important voice in your therapy area.
Methodology
As we always say, there’s no one methodology to address every identification and mapping need, and this is especially true for the digital realm. This is why we can customise your research by including as many or as few digital domains as your strategy requires.
Outputs
As ever, the output of our research depends on your unique needs, no two results are ever the same! But with our DOL Identification & Mapping service, you’re guaranteed to discover:
WHO are the DOLs you must engage with to advance your objectives and achieve your use cases are
WHY these DOLs are the right people to disseminate your content online
WHAT kinds of messaging and audience their profile is best suited to
HOW you can best leverage their online presence and skills
All this information and anything else we uncover for you can be delivered in various formats and interactive tools. But as we always say – your brand, your strategy, and your needs are all unique to you and so data delivery will be too!
Common Asks
Your digital needs are yours alone and whatever we deliver will be tailored to your specific strategy. Below are some of the more typical asks:
“We know the world of KOLs, but DOLs are still very new to us. Where do we start?”
“We have varying needs from our DOLs, how can we make sure they have the right audience for the messaging we have?”
“I need DOLs who have a large following of both patients and HCPs.”
“I need DOLs with solid credentials that generate impact amongst other influential.”
“I need DOLs for scientific messaging as well as patient engagement, can you find them and tell us who is who?”
“We have varying needs from our DOLs, how can we make sure they have the right audience for the messaging we have?”
“I need DOLs who have a large following of both patients and HCPs.”
“I need DOLs with solid credentials that generate impact amongst other influential.”
“I need DOLs for scientific messaging as well as patient engagement, can you find them and tell us who is who?”
Speak to us about how we can help you identify and map the people who can impact the success of your brand
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