Stop guessing, start knowing:
Identify, Map, and Engage the Right Opinion Leaders
Why KOL Identification & Mapping Matters
In today’s complex healthcare landscape, influence is everything. Strategic KOL partnerships can significantly boost your brand’s reach, credibility, and ultimately, patient outcomes. But identifying and engaging the right KOLs requires more than just a list. It demands a deep understanding of their networks, influence, and evolving roles.
Maximize Impact
Target KOLs who truly resonate with your audience.
Optimize Resources
Focus your efforts on the most influential voices.
Gain a Competitive Edge
Stay ahead of the curve with data-driven insights.
Drive Meaningful Change
Partner with KOLs to improve patient care.
Our Approach to KOL Identification & Mapping
Go Beyond the Surface: Uncover Hidden Influencers & Gain a Comprehensive View
Go beyond basic data. Our KOL Identification & Mapping provides a contextual understanding of the KOL landscape, revealing subjective nuances, network connections, and evolving mindsets that others miss. We help you see the KOL landscape in a completely new light.
Key Benefits
Comprehensive KOL landscape view
Identification of hidden influencers
Objective validation and insights
Segmentation by activities
Tiering and prioritization
KOL Validation
Regular Objective Validation and the Next Level of Insights
So, when it comes to top KOLs, our clients want something different: regular objective validation and the next level of insights to help them decide who should stay on the list, who should go, and who new should join.
Key Benefits
Objective validation of KOL lists
Next level of insights
Decide who should stay on the list
Decide who should go on the list
Decide who new should join on the list
Influence Mapping
Whose voices do HCPs truly value?
Influence comes in many forms, and ‘high publication activity’ doesn’t always equate to actual influence or impact. The importance, relevance, and influence of a voice is always ultimately determined by the perception of their audience.
Key Benefits
Importance, relevance, and influence of voice
Determine the perception of their audience
Network Mapping
Collaboration maps influence in your therapy area
No single map or visual can answer all your questions or give all the insights about connectivity, networks, or influence in your therapy area. That’s why our range of maps – collaboration maps influence in your therapy area, addresses every strategic, tactical, and engagement need through beautiful, interactive visuals.
Key Benefits
Addresses every strategic, tactical, and engagement need
Beautiful, interactive visuals
Stakeholder Mapping
Identifying and engaging the right stakeholders
We define a stakeholder as any voice that can inspire the success of your brand and the wellbeing of patients. and if those voices are what you are after, we can certainly help.
Key Benefits
Inspire the success of your brand
Determine the perception of their audience
Our Previous Incarnation
Part of the VML Family
Our Parent Company