Our Value
What clients love about us is that we tell them things that they don’t yet know. After all, that’s what they pay us for.
People
Who needs to be on your radar?
The same applies to the landscape in which your KOLs and HCPs operate.
Landscape
What changes are happening that will affect KOLs?
What are the differences in treatment across different markets?
Which specialties are the most important in your therapy area?
How do KOLs see themselves in an evolving world?
Strategy
How does our work help our clients craft, execute, and propel their Key Opinion Leader & Stakeholder strategy?
What value do we bring?
Craft Your Strategy
Crafting and defining the right strategy for your product is your skill. And you need the right people to help you do that, to ensure product-market fit for your medicine or device. So, the KOLs and specialists you need at this stage must be those who can excel at this specific task, and who have a proven record of doing so, because you can’t afford to get your strategy wrong.
What value do we bring?
Execute Your Strategy
Execution is a whole different ballgame. Because ultimately, your strategy must translate into a change in frontline HCP behaviour. And the people that can help you do this may be very different to the KOLs who helped craft your strategy.
What value do we bring?
Propel Your Strategy
Is your strategy actually moving the needle? Good strategy never stays still. Instead, it must continuously adjust to changes in the marketplace and take into consideration new data, both yours and your competitors'. The people you engage with should also change to make sure your strategy stays relevant, and that you do indeed shift the needle.
Lifecycle
How does our work support our clients at each unique stage of their product life cycle?
Early Stage
Lots of unknowns, limited budgets, and great potential
You need KOLs and subject-matter experts to help you assess the value of your asset and support its clinical, medical, and commercial journey.
Pre-Launch
Enthusiasm, excitement, and hard work
You need speakers to communicate your proposition, educators to bring your story to life, digital KOLs to reach the right audience, and Emerging Experts to ensure longevity.
Launch
Growth, growth, and more growth
You need people – people who can translate your strategy into actual HCP behaviour at launch, and people who can help launch your product into the right trajectory.
Markets
New territories, markets, and challenges
You need influential KOLs, HCPs, and stakeholders who can impact HCP thinking and patient access at a local level.
Expansion
New indications, new labels, new opportunities
You need ‘new people’ to help you maximise those opportunities – people who are potentially very different from those who have helped you thus far.
Speak to us about how we can help you identify and map the people who can impact the success of your brand
Our Previous Incarnation
Part of the VML Family
Our Parent Company