Our Research
What are the four key tenets unique to our methodologies and research?
Direct
Engagement
Interviews, surveys, and direct engagement with KOLs, HCPs, Stakeholders, and everyone else who is relevant to your need. You won’t find the insights we gather anywhere else, because they come directly from the very people that can impact your success.
Imagine we’re painting a stunning picture of your KOL landscape – direct engagement is the brush we use to do it.
Contextual Investigation
Focused, in-depth research around specific components of the KOL and Stakeholder landscape, essential to uncover additional insights and provide context, reference, and comparison.
Knowledge without context, data without meaning, insights without action – what’s the purpose of that? That stunning KOL landscape picture we’re creating for you? This is the canvas on which we paint it.
Quantitative
Research
Our robust quantitative analysis goes beyond simply counting publications and presentations. We delve deep into the data to uncover key trends, segment experts based on research outputs, and map the relationships between them. This provides you with actionable insights to inform your engagement strategy.
Super-Large-Scale Analytics
We partner closely with you to harness the data you have in-house. Whether its a large scale data provider, or information from your national team, we can integrate and validate this data.
Understanding Your Needs
Before we do anything, we’ll ask you lots of questions – because the more we know, the better the outcomes
What is the strategic and/or tactical rationale behind your need?
Why now? What’s changed?
Why do you need to identify the people you wish to identify?
How quickly do you need this?
What do you already know? What’s your baseline knowledge?
What happens once you identify these people? What do you plan to do with them?
What are the “use cases” for the knowledge and insights we are going to give you?
What happens when, not if, we come across new insights that could affect your KOL strategy?
In summary, we give you all the insights you need.
And by insights we don’t mean publications and clinical trials the HCPs have been involved in.
You can get this information from pretty much anywhere.
The insights we give you, you simply won’t find anywhere else.
That’s a reflection of our methodology and approach.
Speak to us about how we can help you identify and map the people who can impact the success of your brand
Our Previous Incarnation
Part of the VML Family
Our Parent Company