Our KOL Mapping Research and Methodology

Behind every KOL map we deliver is a distinctive methodology built over many years of work in pharma and biotech. Our KOL mapping research combines direct engagement, contextual investigation, quantitative research and super‑large‑scale analytics to give your teams a complete, actionable view of the expert ecosystem.

Four Tenets of Our KOL Mapping Approach

These four tenets guide how we design every KOL mapping project. Each one adds a different dimension to the landscape we create and, together, they turn data and insights into decisions your teams can act on.

Direct
Engagement

Interviews, surveys, and direct engagement with KOLs, HCPs, Stakeholders, and everyone else who is relevant to your need. You won’t find the insights we gather anywhere else, because they come directly from the very people that can impact your success.
Imagine we’re painting a stunning picture of your KOL landscape – direct engagement is the brush we use to do it.

Contextual Investigation

Focused, in-depth research around specific components of the KOL and Stakeholder landscape, essential to uncover additional insights and provide context, reference, and comparison.
Knowledge without context, data without meaning, insights without action – what’s the purpose of that? That stunning KOL landscape picture we’re creating for you? This is the canvas on which we paint it.

Quantitative
Research

Our robust quantitative analysis goes beyond simply counting publications and presentations. We delve deep into the data to uncover key trends, segment experts based on research outputs, and map the relationships between them. This provides you with actionable insights to inform your engagement strategy.

Super-Large-Scale Analytics

We partner closely with you to harness the data you have in-house. Whether its a large scale data provider, or information from your national team, we can integrate and validate this data.

Understanding Your Needs Before We Map

Before we start any KOL mapping project, we ask a lot of questions. The more we understand about your strategy, timelines and use cases, the more precisely we can design the research and methods.

What is the strategic and/or tactical rationale behind your need?

Why now? What’s changed?

Why do you need to identify the people you wish to identify?

How quickly do you need this?

What do you already know? What’s your baseline knowledge?

What happens once you identify these people? What do you plan to do with them?

Which internal teams will use the outputs of this project, and how?

What are the “use cases” for the knowledge and insights we are going to give you?

What happens when, not if, we come across new insights that could affect your KOL strategy?

In summary, we give you all the insights you need.

And by insights we don’t mean publications and clinical trials the HCPs have been involved in. You can get this information from pretty much anywhere.

The insights we give you, you simply won’t find anywhere else. That’s a reflection of our methodology and approach.

Talk to Us About KOL Mapping Research

If you want KOL mapping that is grounded in real conversations, rich context, quantitative evidence and your own data, our methodology is designed for you. Speak to us about how we can apply this KOL mapping research approach to your brands, therapy areas and markets.