Our Value
What clients love about us is that we tell them things that they don’t yet know. After all, that’s what they pay us for.
People
Who needs to be on your radar?
The same applies to the landscape in which your KOLs and HCP operate.
Landscape
What changes are happening that will affect KOLs?
Why are they important to you?
In summary, we give you all the insights you need.
And by insights we don’t mean what publications and clinical trials they have done. You can get those from pretty much anywhere. The insights we give you, you simply won’t find anywhere else. That’s a reflection of our methodology and approach.
Strategy
How does our work help our clients craft, execute, and propel their Opinion Leader & Stakeholder strategy?
What value do we bring?
Craft Your Strategy
Crafting and defining the right strategy for your product is your skill. And you need the right people to help you do that, to ensure product-market fit for your medicine or device. So, the KOLs and specialists you need at this stage must be those who can excel at this specific task, and who have a proven record of doing so, because you can’t afford to get your strategy wrong.
What value do we bring?
Execute Your Strategy
Execution is a whole different ballgame. Because ultimately, your strategy must translate into a change in frontline HCP behaviour. And the people that can help you do this may be very different to the KOLs who helped craft your strategy.
What value do we bring?
Propel Your Strategy
Is your strategy actually changing the needle? Good strategy never stays still. To keep moving, it must continuously adjust to changes in the market place and new data, both yours and your competitors. And so should the people you engage with – they’ll make sure your strategy stays relevant and that you do indeed shift the needle.
Lifecycle
How does our work support our clients with each unique stage of their product life cycle?
Early Stage
Lots of unknowns, limited budgets, and great potential.
You need KOLs and subject-matter experts to help you assess the value of your asset and support its clinical, medical, and commercial journey.
Pre-Launch
Enthusiasm, excitement, and hard work.
You need speakers to communicate your proposition, educators to bring your story to life, digital KOLs to reach the right audience, and Emerging Experts to ensure longevity.
That stunning KOL landscape picture we’re creating for you? This is the canvas on which we paint it.
Launch
Growth, growth, and growth.
Growth, growth, and growth.
You need people people who can translate your strategy into actual HCP behaviour at launch; people who can help launch your product into the right trajectory.
Markets
New territories, markets, and challenges.
You need influential KOLs, HCP’s, and stakeholders who can impact HCP thinking and patient access at the local level.
Expansion
New indications, new labels, new opportunities.
You need ‘new people’ to help you maximise those opportunities. People potentially very different from those that have helped you thus far.
Speak to us about how we can help you identify and map the people who can impact the success of your brand
Our Previous Incarnation
Part of the VML Family
Our Parent Company