KOL Validation
KOL Validation is an essential process that helps you guarantee you’re not missing out on any of the trends, changes, and evolutions in your therapy area. It can tell you things you didn’t even know you needed to know! Most of all, KOL Validation brings confidence that your lists are unbiased, compliant, relevant, and as strategically aligned as they can be.
Common Asks
KOL Validation wis structured around the profiles of experts you need for your engagement plans. Below you’ll find some of the more common asks we receive when clients are ready to validate their KOLs:
- “Our database just gives us thousands of names without context. How can I make sense of this database and engage the right people for the right activities?”
- “There’s too many names on my list, who is actually important?”
- “Our organisation’s knowledge is scattered across different teams; I need to be more strategic and validate and centralise this knowledge”.
- “We know the experts really well, but our new positioning might require a rethink on who we’re working with”.
- “We’ve worked with the same people for a few years, have we missing changes and trends in the therapy area?”
- “We have a solid roster of KOLs, but we lack diversity of thought. How can we shake things up?”
Speak to us about how we can help you identify and map the people who can impact the success of your brand
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