KOL Identification & Mapping

KOL Identification and KOL Mapping are terms often used interchangeably. But they really shouldn’t be as they are two distinct components that each have a role to play in achieving an end goal – namely, you understanding who is best to engage with.


And this is what we do best, ensuring you have the insights on the right people for the right time in your strategy. KOL Identification is the first step in building a successful engagement strategy in your therapy area. It involves unearthing the individuals with the relevant levels of expertise and influence in your field.


If you don’t already have these people identified, this is where we’ll start.


If you do already have this list of KOLs identified or have access to a database, great! Because it’s now time to step into the most interesting part that makes your list truly unique and tailored exclusively to you, your brand, your strategy, and your long- and short-term business goals. KOL Mapping reveals connections, collaborations, relationships, networks, and unique insights that exist within your community of experts, giving you a complete contextual picture of the Expert/KOL landscape. It finds expert tiers, reveals scientific hubs, produces understanding of new markets, and a whole host of other things you never even thought to ask for!


To get the best results, you need both Identification and Mapping – that’s why we most often conduct KOL Identification and Mapping together, in harmony.

Methodologies

Medical fields, therapy areas, and KOLs themselves are all fluid areas, and our approach to KOL Identification and Mapping is equally so. Your needs are unique, so our solution for you is always unique, too. That’s a belief we started with, and we’ve grown our methodologies over the years to tackle new challenges in exciting new ways.


There are, however, four key tenets that broadly make up our approach:

Direct HCP engagement
Interviews, surveys, and direct engagement with KOLs, HCPs, Stakeholders, and everyone else who is relevant to your need.

Contextual investigation
Focused, in-depth research around specific components of the KOL and Stakeholder landscape.

Quantitative research
Targeted, quant-driven research in specific, strategically focused channels that help validate qualitative insight and prove or disprove specific hypothesis.

Integrative analytics
Large scale data sharing, interviews with your internal experts, insights from your relevant teams – to bring your data to life in the research

Though we always use these four tenets as the basis of our projects, we’ll create you an individual, tailored solution to your KOL Identification and Mapping problems. This ensures results are truly reflective of both your strategy and needs, providing the most value possible to you and your brand.

Outputs

We’ll provide you with everything you need to know about your KOLs and the surrounding landscape. We always tailor our results delivery to your needs, after all, the results of the research are yours!

Common Asks

Our clients have varying requirements for their KOL Identification and Mapping issues, and we’re expertly placed to solve them all. Below are some of the more typical asks.
  • “I need 100 other KOLs just like this one.”
  • “I need all the top KOLs in my Therapy Area.”
  • “We have a new suite of scientific engagements starting soon, who is best placed to lead each activity?”
  • “I know the KOLs in my country well, but I need a more global picture.”
  • “We’re familiar with our global KOLs, who are the experts making an impact nationally or locally?”
  • “We need specific types of KOLs in our strategic markets quickly as our drug gets approved.”
  • “I’m entering a new therapy area and I know nothing about the KOLs or landscape.”
Whatever your specific KOL need, situation, or problem is, we can help solve it.

Speak to us about how we can help you identify and map the people who can impact the success of your brand

Contact us

Our Previous Incarnation

Part of the VML Family

Our Parent Company