Emerging Expert / Rising Star
Identification and Mapping
Emerging experts and rising stars are the future of all disease fields. They come in many different forms: early on in their career, with the potential to become significant and important leaders over the next 15 to 20 years; those at ‘mid-career’ level, who regularly publish and make significant contributions to the field, Your definition of an emerging expert is individual to you; depending on your needs, it may even be a mix of the above. One thing is for sure, though: when it comes to defining these HCPs, one size does not fit all.
Knowing who your emerging experts are and having strong relationships with up-and-coming experts over a long period of time is an absolute necessity to your strategy, your products, and their long-term success.
Methodologies
We go above and beyond the traditional research methods to give you insightful, robust, and actionable data on emerging experts / rising stars. Whether you’re starting from scratch and need your emerging experts identified, or whether you want an existing list validated, we can help.
Our approach to emerging experts / rising stars identification and mapping ensures the most accurate predictors of an HCP’s future success for you. Quantitative and bibliometric research simply cannot give you the full picture of your emerging experts. The only way to truly gauge someone’s potential is to speak to the leaders they will one day replace. The best metric, in our opinion, is whether the current leading experts believe an emerging expert can one day fill their shoes.
Outputs
We’ll provide you with detailed information about how emerging experts are viewed, what their real key strengths are, and how they are impressing current KOLs. Informative presentations from our knowledgeable and expert qualitative and medical research teams help make sense of the story, providing you with the insights and information required to ensure your strategy benefits from the research.
We’re also more than happy to customise your results delivery in a way that suits the needs of you and your team. Because as we always say, your strategy is unique, the research we carry out for you is unique, so why shouldn’t the delivery be unique to you, too?
Common Asks
Our clients have varying requirements for their emerging expert / rising star Identification and Mapping issues, and we’re expertly placed to solve them all. Below are some of the more typical asks.
- “We need a comprehensive list of 50 emerging experts to keep our eye on over the next couple of years.”
- “We’ve been engaging with out current KOLs for too long, we need to freshen up our engagement.”
- “I need people with a fresh perspective, people who won’t just follow the status quo.”
- “I need to know who I’ll be engaging in 7 years time”
- “I’m worried there will be a void once the top KOLs have retired, who will replace them”
- “There seems to be no younger HCPs in my roster, how can I find them?”
- “Interest in my therapy area appears low, how do I find the rare rising stars?”
Speak to us about how we can help you identify and map the people who can impact the success of your brand
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