Digital OL (DOL) Identification and Mapping

We can all agree that the digital era is well and truly upon us, and it has become a crucial component to your medical strategy and engagement plans. When we conduct DOL research, we look at a range of data-led metrics to give you the most comprehensive picture of your digital experts. DOLs are not just a buzzword anymore, they are crucial to your messaging. For a successful medical strategy, they must be treated in the same was as any important voice in your therapy area.

Methodology

As we always say, there’s no one methodology to solve every identification and mapping project, and this is especially true for the digital realm. We can also customise your research by including as many or as few digital domains as your strategy requires.
We can also customise your research by including as many or as few digital domains as your strategy requires.

Outputs

As ever, the output of our research depends on your unique needs, no two results are ever the same! But with our DOL Identification & Mapping, you’re guaranteed to discover:

WHO are the DOLs you must engage with to advance your objectives and achieve your use cases?


WHY these are DOLs the right people to disseminate your content online.

WHAT kinds of messaging and audience is best suited to their profile.

HOW you can best leverage their online presence and skills.

All this information and everything else we uncover for you can be delivered in numerous formats and interactive tools. But as we’ve said many times to many clients – your brand, your strategy, and your needs are all unique to you. So, we’ll make sure what we deliver to you is truly unique, too!

Common Asks

Your digital needs are yours alone. Whatever you need will be tailored to your specific strategy. Typically, though, these are some of the requests we get from clients who need their DOLs identified:
  • “We know the world of KOLs, but DOLs are still very new to us. Where do we start?”
  • “We have varying needs from our DOLs, how can we make sure they have the right audience for the messaging we have?”
  • “I need DOLs who have a large following of both patients and HCPs.”
  • “I need DOLs with solid credentials that generate impact amongst other influential.”
  • “I need DOLs for scientific messaging as well as patient engagement, can you find them and tell us who is who?”

Speak to us about how we can help you identify and map the people who can impact the success of your brand

Contact us

Our Previous Incarnation

Part of the VML Family

Our Parent Company