Our Research

What are the four key tenets unique to our methodologies and research?

Direct
Engagement

Interviews, surveys, and direct engagement with KOLs, HCPs, Stakeholders, and everyone else who is relevant to your need. The insights we get, you simply won’t find elsewhere. Because they come directly from the very people that will impact your success. Imagine we’re painting for you a stunning picture of your KOL landscape; direct engagement is the paint and brushes we use to do it.

Contextual Investigation

Focused, in-depth research around specific components of the KOL and Stakeholder landscape, essential to unearth additional insights and provide context, reference, and comparison. Knowledge without context, data without meaning, insights without action – what’s the point of that? That stunning KOL landscape picture we’re creating for you? This is the canvas on which we paint it

Quantitative
Research

Interviews, surveys, and direct engagement with KOLs, HCPs, Stakeholders, and everyone else who is relevant to your need. The insights we get, you simply won’t find elsewhere. Because they come directly from the very people that will impact your success. Imagine we’re painting for you a stunning picture of your KOL landscape; direct engagement is the paint and brushes we use to do it.

Super-Large-Scale Analytics

With 15 million HCP real-time profiles at their fingertips, we work closely together to bring value to all our clients.

 

Understanding Your Needs

Before we do anything, we’ll ask you lots of questions – because the more we know, the better the outcomes

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What is the strategic and/or tactical rationale behind your need?

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Why now? What’s changed?

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Why do you need to identify the people you need to identify?

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How quickly do you need this? (“Yesterday is a given for most of our clients”)

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What do you already know, what’s your baseline knowledge?

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What happens once you identify these people, what do you plan to do with them?​
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Which internal teams will use the outputs of this project, and how?​
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What are their “use cases” for the knowledge and insights we are going to give you?​
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What happens when (not ‘if) we come across new insights that could affect your KOL strategy​?

In summary, we give you all the insights you need.​

And by insights we don’t mean what publications and clinical trials they have done. You can get those from pretty much anywhere. The insights we give you, you simply won’t find anywhere else. That’s a reflection of our methodology and approach.

Speak to us about how we can help you identify and map the people who can impact the success of your brand

Contact us

Our Previous Incarnation

Part of the VML Family

Our Parent Company