Our Work
Our work revolves around answering the most important questions our clients face when it comes to the people that can impact the success of their product
The Who, What, and Why
“We have plenty of quant data about KOLs, but no real insights on who exactly we should be working with, on what activity, and why, in the context of our specific strategy. Help us answer those questions and create a strategy-driven engagement plan”.
The New Unknowns
“Who are the Emerging Experts and Rising stars that I don’t yet know about? Not just the ones publishing more or winning awards, but the people that KOLs truly value, you know, the ones that KOLs think will replace them in the future?”
The Unknown Unknowns
“We think we know our KOLs, we work with them, we go to conferences, but we only know what we know. I want to know what we don’t know, and why our competitors are working with different KOLs than us?”
The Voices That Matters
“We need to learn about every stakeholder, patient organisation, and advocacy group. Not just the ones that have been around for years but also the ones that have risen through social media. Basically everyone that can impact our success in our new indication”.
The Same Usual People
“We have a decent list of people that we work off, but it’s often working with the same people for the same things. We want to look at that list objectively – tell us who should stay, who should go, and who we should add in. And a clear ‘why’, for each of those decisions”.
The Digital Evangelists
“We need to find the digital KOLs to support our work. And we don’t mean the top ones that everyone knows about and will take me five minutes to locate on social media! We want to find those specific influences that our audience respects and listens to”.
Our Reputation
“You cannot build a reputation on what you intend to do” said the author and columnist Liz Smith. So, what have we done to date?
Our Recent Projects
Over the years, we’ve solved a plethora of client needs, from identifying strategically-important global KOLs to unearthing promising Emerging Experts, from validating lists of experts to making sense of the KOL landscape in complex medical areas.