About us
Our work revolves around answering the most important questions our clients face when it comes to the people that can impact the success of their therapy
System Analytic
Once upon a time we had a dream of giving our clients the insights they need to help them make KOL decisions that would rely more on instinct and facts, and less on faith and luck. Fortunately, the dream made sense and we built a company, System Analytic, with an unwavering focus on KOLs. Unfortunately, the dream happened in a Burger King. And the first few years of our existence were spent in various Burger King institutions in South London (most of which have alas since closed due to gentrification or violence).
VML
VML is the world’s largest and most awarded creative agency, with 30,000 employees. VML Health is a full-service, dedicated health vertical with a global presence. The KOL Mapping Hub is a specialist division of VML Health with a focus specifically (and only) on Key Opinion Leader & Stakeholder identification and mapping.
WPP
WPP is a world leader in communications, experience, commerce, and technology, and is home to many of the industry’s most admired and successful agency networks. WPP acquired a majority stake in us, which gives us access to all the resources, capabilities, and reach of the world’s largest agency network. And as a consequence of that, we are now part of VML.